Project Management in New Product Development by Bruce Barkley
Table of contents
Acknowledgments Introduction Chapter 1. Create a Culture of Ideas Chapter 2. Strategic Alignment and the New Product Portfolio Chapter 3. Project Integration and Setup Chapter 4. Product Concept Definition Chapter 5. Full Product Development and Marketing Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation Chapter 7. Quality, Six Sigma, and New Product Development Chapter 8. Measuring New Product Development Chapter 9. Project Management and Teamwork Chapter 10. Putting It All Together Appendix A. Generic New Product Development Work Breakdown Structure Appendix B. Managing New Product Development Projects: Course Outline Appendix C. Issues for Discussion Bibliography Index
Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.
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| Description | Project Management in New Product Development shows how to translate innovative ideas into new products and services-and get them to market cheaper, faster, and better-using project management tools and techniques. Table of contents Acknowledgments Introduction Chapter 1. Create a Culture of Ideas Chapter 2. Strategic Alignment and the New Product Portfolio Chapter 3. Project Integration and Setup Chapter 4. Product Concept Definition Chapter 5. Full Product Development and Marketing Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation Chapter 7. Quality, Six Sigma, and New Product Development Chapter 8. Measuring New Product Development Chapter 9. Project Management and Teamwork Chapter 10. Putting It All Together Appendix A. Generic New Product Development Work Breakdown Structure Appendix B. Managing New Product Development Projects: Course Outline Appendix C. Issues for Discussion Bibliography Index Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process. |
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